Born from frustration with manual SEO work and a vision to automate what should never be manual
While running an SEO agency, our founder Tom Galland and the team kept hitting the same roadblock. Too much time was spent on repetitive tasks like checking for broken links, updating meta tags, monitoring rankings, and generating reports, the type of work that slows down the real strategy and creative problem-solving.
"We had clients investing thousands of dollars a month with us, and I knew their money should be going towards growth, not busywork," Tom recalls. "I wanted a system that could take care of the heavy lifting so our team could focus on the bigger picture."
That was the beginning of Bright SERP. What started as an internal tool to streamline agency workflows quickly showed its potential far beyond our own use. Every business faces the same challenge: SEO is vital but can be overwhelming when done manually.
Today, Bright SERP powers the automation behind the repetitive work, giving agencies, businesses, and marketers more time to focus on what matters most, growth, content, and strategy.
Founder & CEO
SEO specialist with 12+ years experience
SEO should be powerful, not complicated. We make complex automation feel effortless.
We measure success by your success. Every feature is built to drive real SEO improvements.
We're not just a tool, we're your SEO partner. Your growth is our mission.
Driving the future of SEO through intelligent automation
"To democratize SEO success by making professional-grade optimization accessible, automated, and affordable for every business."
We believe every business deserves to rank well in search results, regardless of their technical expertise or budget. SEO shouldn't be a luxury available only to enterprises with dedicated teams.
That's why we're building intelligent automation that handles the complex, time-consuming work of SEO optimization, so you can focus on what you do best - running your business.
"A world where every website is automatically optimized for search, and SEO success is limited only by the quality of your content and ideas."
We envision a future where technical SEO barriers are completely eliminated. Where artificial intelligence handles optimization so seamlessly that websites automatically maintain peak performance.
In this future, businesses compete on the strength of their ideas, products, and content - not on their SEO technical knowledge or marketing budget.
Every website we optimize brings us closer to our vision. Be part of the SEO automation revolution.
From a simple idea to helping hundreds of businesses automate their SEO
Key milestones in building the future of SEO automation
Started as an internal tool for our digital marketing agency
Opened beta testing to select agency partners
Officially launched Bright SERP to the public
Added automated content generation and optimization
Launched white-label reporting and custom integrations
Planning multi-language support and regional data centers
We're just getting started. Our roadmap includes AI-powered content strategy, advanced competitor analysis, and enterprise-scale automation features.
Every new customer helps us build better features and improve our automation. Join us as we reshape how businesses approach SEO.
Based in Sydney, Australia, but helping businesses worldwide automate their SEO
Sydney's vibrant tech ecosystem and world-class talent pool make it the perfect base for building cutting-edge SEO automation. We're in the heart of Australia's digital innovation hub, but we serve businesses globally.
While we're proudly based in Sydney, we help businesses around the world automate their SEO. Our platform works 24/7, monitoring and optimizing websites across all time zones.
Questions about international usage, data privacy, or local SEO requirements? We'd love to help explain how Bright SERP works in your region.
